Who else was a huge fan of Project Runway, Tim-and-Heidi era? 🙋🏻♀️ #makeitwork
It was very common for designers to be so excited to show off all their skills that they tried to show every technique at once. Tim or Heidi would often encourage them to “edit,” or tell them their look is "over-designed," which means LESS IS MORE. Their overall look will be more effective if it is focused.
When we learn a new skill, we want to show it off.
When it comes to social media, graphic design, and marketing, you need to apply strategy. This might mean keeping that new skill or technique in your back pocket for later so that you are always being effective. If your goal is to grow your client base and sales, that needs to be your focus.
A few examples:
🥂 Did you make a few Instagram reels today? Cool! Don’t post them all at once; maybe post one a week and you’re covered for a while.
🥂 Did you find a new text or graphic effect on Canva? Cool! Limit yourself to 1-2 effects per graphic (and always make sure they are on-brand!)
🥂 Did you read a bunch of website design blog posts? Cool! Remember that user experience is king: the busy animations and plug-ins you learned to create may grab the eye, but does this entice the user to click or keep reading? If someone sees way too much on a page, where are they supposed to put their attention?
🥂 Did you plan out your events or sales for the quarter? Cool! Make sure to give each event its own time to be promoted. Planning events ahead of time is CRUCIAL, and applying a marketing strategy to each is more effective than word-vomiting about all of them at once.
The delayed gratification of Instagram likes, product sales, and a website launch can be very difficult, like a kid trying to fall asleep on Christmas Eve. I promise that it will be worth it when you have thoughtfully applied strategy and put user experience first.
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lIANE & Shannon
Direct selling friends turned social media and online marketing partners working with small business owners so they can focus on doing what they love!