Any How I Met Your Mother fans out there? Do you remember the episode from season 8, "The Stamp Tramp"? Stay with me...
The gang is talking about how everyone gives stamps of approval.
- Ted is a "Piggyback Stamper," only giving his stamp after someone else has already recommended something.
- Marshall is a "Stamp Tramp," giving his stamp to anything and everything, making his stamp worthless.
- Lily has the "Golden Stamp," conservatively recommending things that she has tried and loved.
What is your stamp of approval worth? How does this relate to your business? Well, posting sponsored content is a great way to make some extra money off of your accounts right? You're approached by a brand to do posts for them, and they'll pay you for it. But here's the thing - do your social media followers think you only give your "stamp" on your products because you make money off them? We need to be careful who we're supporting out there, and what products we're putting forward as part of our brand. Do their products, message, and brand align with yours?
How do you become more like Lily with her Golden Stamp? When you're going to recommend a product or service on your social media, have you actually tried it? Do you love it? Do your friends and family love it? Does it align with your brand and your values? All of these things MATTER to your true followers. Don't give your Golden Stamp to just anyone!