What is branding?

Branding is so important to a business in 2020- but what exactly is it? Entrepreneur.com defines it as "The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."

So is someone else out there doing/making the same thing as you? Probably! That's why branding is so important, it can set you apart in a crowd. In a sea of florists, why should a bride choose you? When there are twenty other people selling custom Buffalo-themed tees, why should they buy from your shop? Your branding tells them! It tells your potential customers how your products make them feel, what kind of business are you, why will your products make them happier than others.

It's more than just a color scheme or theme (which I love both of these!), it's about how your brand makes people "feel." When they're scrolling through your Instagram feed, is it comfortable and homey, indie and hip, fresh and bright... or something else all together? Today's consumer is very visual, so how you present your brand on your website, socials, etc. should be cohesive and clear. 

Need help defining your brand and honing in on how you want to the world to see your business? I can help with that!

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